Hug believes in the beauty of nature: fresh air, warm sunshine, abundant soil, and clean water. That is why we want to share the natural goodness of soil, sky, air, and the wisdom of locals who live in a specific geographic area and practice environmentally friendly living to keep nature in balance.
Hug aims to promote the use of Thai organic ingredients in the research and development of products that meet international standards because it is our pride as a Thai manufacturer. As a result, we are selective about organic ingredients, which are at the heart of product inventions that solve skin problems,
Thailand has a long history of rice cultivation, particularly jasmine rice in the northeast. “Surin Hom Mali Rice” is one of the varieties of Hom Rice, and it comes in 2 sub-varieties: Khao Dawk Mali 105 (White Jasmine 105) and R.D. 15 (Kor Koh 15), both of which are produced in Surin province and certified as a geographical indication (GI). They are the intellectual assets of the locals, representing their uniqueness and wisdom as well as a cultural value in rice cultivation, such as having elephants to help with agriculture. Surin Hom Mali Rice is known for its natural, individual aroma and nutritional richness for the skin.
Hom-Nin rice is a dark purple rice that is fragrant and high in protein. It’s also a good source of vitamin B, iron, zinc, copper, calcium, and potassium, which are higher than those in white jasmine rice. It has dark purple grain tissue that contains anthocyanin, flavonoids, and vitamin E. Hom-Nin rice contains 7 times more antioxidants than other brown rice. It moisturizes your skin while also being anti-wrinkle.
Lemongrass is a local herb in tropical Asian countries. It is a popular crop in Thailand that is high in antioxidants and prevents the growth of bacteria and yeast. Lemongrass scent relaxes muscles and relieves pain while also repelling mosquitos.
Each year, our home care product line contributes to the oversupply of fruits by purchasing crops from farmers at a reasonable price without lowering it. For example, we buy pineapples from farmers in Lampang as the main ingredient, which are natural and made of 100% Thai fruits.
Hug not only buys products at fair prices, but we also help farmers in highland areas develop their farming careers,
such as with soapberry and snuffbox bean from Doi Kanlayaniwattana farmers and tribal villagers and kaffir limes from Amphoe Mae Wang, Chiang Mai.
What Hug is doing is not about CSR but about respecting humanity.
We will not be able to grow crops as well as farmers, but we can help in evaluating their quality and recreating them to increase their value
and fulfill consumers’ needs. It would be wonderful if everyone involved in our products could contribute value and incorporate it into Hug’s products and services. We are all relying on, sharing with, and caring for one another to build sustainability for ourselves, other people, and the environment.